In a new print project we tend to find the best best fonts for printing. Almost always when it comes to creating some printed marketing material, the type of font that we use is often among the last things on our mind. The actual design and content is normally the first thing we consider and then it is a case of deciding on colours and images. Once all this is in place you might finally get round to considering the kind of font to use. Printing high quality custom labels is our top priority.
Why is type font so important when choosing best fonts for printing?
The simple answer to this is – it really is! If your customers can’t easily read the leaflet, flyer, brochure, billboard or poster you want them to read, then your message is immediately lost. Your text must be clear and easy to read but should also fit with your overall brand identity. Check out this article about how to pick the perfect font for print projects.
To help give you a concept of fonts that work well in print, we have compiled a list of three of the best fonts for printing. As a little bonus we give you also our three of the worst fonts for print. We discover all sorts of fonts go through our printers on a daily basis and like to think we possess a good idea on what works well and what basically doesn’t work at all.
1. Century Gothic font:
Century Gothic is a sans serif font that was created in 1991 for monotype imaging. Century Gothic is neat and simple to read, making it a great choice for print material. They are a great choice for headlines and will be read from length. Those of you familiar with the band Franz Ferdinand may be familiar with the Century Gothic font. It’s clean with sharp edges and very clear to read and that makes it one of our best fonts for printing.
2. Helvetica font:
Perhaps probably the most frequently used type fonts, Helvetica has been around since 1957. It is a trusted sans serif type has a clean, simple feel to it and is definitely easy to read. Helvetica is a good choice for more detailed details within a brochure or flyer. You may recognize Helvetica being used by a number of top brands including Microsoft, Panasonic, Staples and Evian.
3. Verdana font:
Verdana is a font that was designed in 1996 by Matthew Carter for Microsoft. It really is another member of the san serif family. It was designed to be read on a screen but is also great for print due to its flexibility. It had been designed with small text in mind so it can be an extremely legible typeface when it comes to printing. It looks good in large and small sizes and is a great choice if you want a consistent look to the headings and body of your text. You may recognize Verdana being utilized by PayPal.
Bonus: 3 of the worst fonts for printing:
1. Comic Sans font:
This once loved font is currently well and truly a no go font. It tends to appeal more to a young demographic and is fairly popular in targeting kids but can be a font that almost every designer will tend to avoid. It can be hard to examine at times in some recoverable format if certain colours are used with it, with yellow especially hard to make out. It was designed to look like comic reserve fonts and quite frankly this is certainly where it should stay! Read this funny yet quality information on why you hate comic sans.
2. Segoe Script font:
The main problem with Segoe Script is that it isn’t that easy to read and it also struggles to complement with other type fonts. Sentences can often come across as one long line of text message which can very easily result in the reader getting lost while reading the information they are after. While hand written fonts can sometimes provide a stylish, rustic experience to text, it is best to avoid using Segoe Script. You wouldn’t want your printed material to look so “cheap”.
3. Impact font:
Last on our list is the impact font. Another sans serif font, influence was designed in 1965 as a font that would provide an influence when published. With ultra heavy strokes and a compressed letter structure, impact text message can be extremely hard to create out and is normally a font we would certainly recommend avoiding when choosing your printing needs. Definitely not our recommendation for usage.
When you have decided on a type font that works for your printed promotional materials, we recommend you include it in your brand suggestions to ensure all future printed materials incorporate the font and sizes that are to be used with it. It’s time for effective sticker marketing and how to get the most out of your printed stickers. That way your design will not suffer from bad print because of your use of the best fonts for printing.
Also, which fonts are better? Free fonts or paid fonts? Take a look at this review video:
Also, check our related product for top quality print here: Premium Level 3600 Sprint High Speed CMYK Digital Inkjet Printer